SEO Unfiltered
Dive into the world of search engine optimisation, PPC, and digital marketing. Join content creator and all-around neat gal Genny as she interviews industry experts and fellow Geeky Tech colleagues and tries her best to understand what the big deal is with SEO. If you're new to digital marketing and you've already sniffed out all the fluffy BS that agencies love to promise but fail to deliver, take a listen. You just might learn a (real) thing or two about what makes your website outrank your competitors. Visit geekytech.co.uk/seo-unfiltered-podcast
SEO Unfiltered
Latest Episodes
Ep 5.5: What Makes AI Cite Your Brand? Here’s What We Found
Why does it feel like the “rules” of AI search optimisation change every time we talk about it on this podcast? Probably because they do!Since airing our last episode, we ran an AI citation study of 11,000+ citations across 1,000+ questi...
Ep 5.4: How to Show Your Boss Your GEO Strategy Is Working
GEO reporting is still evolving, but that doesn’t mean marketers can’t build a credible story around performance. In this episode of SEO Unfiltered, we explore how to benchmark AI visibility, track the right metrics, and pair emerging GEO signa...
Ep. 5.3: AI Visibility Metrics: Are They All Bull&*$t?
AI visibility tools are everywhere and they’re making big promises. But how much of what they’re selling is actually useful, and how much is just dressed-up guesswork? And is guesswork always bad?In this episode, we break down the most c...
Ep 5.2: What Happens to Keyword Research in the Wake of GEO?
In this episode of SEO Unfiltered, we revisit one of SEO’s most fundamental tasks—keyword research—and explore how it’s evolving under the rise of GEO.Host Genny cuts through the noise of “SEO is dead” hype to show how you can a...
Ep 5.1: How to E-E-A-T Your Content for Better AI Visibility in 2026
Genny is back for season 5 with a solo rant/pep talk about E-E-A-T, AI, and why geologists everywhere probably want their acronym back. In this episode, we dust off Experience, Expertise, Authoritativeness, and Trustworthiness and give the whol...