SEO Unfiltered
Dive into the world of search engine optimisation, PPC, and digital marketing. Join content creator and all-around neat gal Genny as she interviews industry experts and fellow Geeky Tech colleagues and tries her best to understand what the big deal is with SEO. If you're new to digital marketing and you've already sniffed out all the fluffy BS that agencies love to promise but fail to deliver, take a listen. You just might learn a (real) thing or two about what makes your website outrank your competitors. Visit geekytech.co.uk/seo-unfiltered-podcast
Episodes
21 episodes
Ep 4.1.: How Generative Engine Optimisation Will Shape Digital Marketing
We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital ...
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Season 4
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Episode 1
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13:23
Ep 3.8: The First Half of E-E-A-T
In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality content that Google values, especially for Your Money or Your Life (YMYL...
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Season 3
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Episode 8
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11:27
Ep 3.7: Core Web Vitals for Beginners
Today, Genny aims to help listeners wrap their heads around core web vitals, which are key metrics used by Google to assess user experience on websites. She breaks down the three core metrics: page speed (measured by Largest ...
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Season 3
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Episode 7
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8:50
Ep 3.6: Top Google Ranking Factors to Watch out for this Year
In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none of these things should be too surprising, but they do bear repeati...
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Season 3
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Episode 6
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10:31
Ep 3.5: ChatGPT One Year Later: A Look Back at AI-Generated Content
It's been a little over a year since ChatGPT became public and exploded onto the scene. So many of us were overwhelmed, awestruck, excited, and even a little bit anxious about its seemingly limitless capacity. It obviously did not take ...
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Season 3
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Episode 5
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42:26
Ep 3.4: To Optimise or Not to Optimise: Which Pages Need to Rank?
Let's start off the new year with a simple question: do all pages need to be optimised? And really, what is the difference between an optimised and an unoptimised page? We can't believe we've gone through three seasons of SEO Unfiltered...
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Season 3
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Episode 4
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8:05
Ep 3.3: 6 Non-Techy Page Fixes to Improve Your Rankings
Coding and page design aren't for everyone, but if you're a marketer who considers themselves less-than-comfortable taking the wheel on technical page updates, there are still ways that you can improve your page rankings.In this quick e...
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Season 3
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Episode 3
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8:51
Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools
Are you a marketer who relies heavily on SEO tools to understand what’s going on? Or are you convinced you know everything you need to know about SEO because you’ve been using SEMRush for years and ain’t nobody gonna tell you you don’t know wha...
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Season 3
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Episode 2
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12:18
Ep 3.1: Taking a Closer Look at Link-Building Strategies
The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation.In her own words, Genny tries to define ethical link-building str...
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Season 3
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Episode 1
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39:22
Ep 2.5 5 Bad Habits That Are Killing Your Online Presence
In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing h...
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Season 2
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Episode 5
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37:47
Ep 2.4: Is AI-Generated Content Ready for the World? Ft. Jo Priest
AI, AI, AI....it's all anyone can talk about these days—so much so, that we've asked Jo Priest back onto the show to talk about AI-generated content further and give us some safe advice about whether or not marketing teams and business owners s...
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Season 2
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Episode 4
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27:57
Ep 2.3: AI and the Future of Marketing with Jo Priest
Artificial intelligence has been casually seeping into the workforce for decades. But it’s only been recently—since the New York Times released an article...
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Season 2
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Episode 3
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38:54
Ep 2.2: Why B2B Marketers Should Care About Awareness Ads
What’s up, Marketing Geeks!Are you spending at least a fifth of your marketing budget on B2B awareness ads? If you answered “no”, you’re definitely not the only one. So many B2B companies avoid awareness ads, but we’re here to tell you t...
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Season 2
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Episode 2
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45:32
Ep 2.1: Why It's So Hard to Produce Great Content These Days
Why is content so important for your website? Well, besides the obvious—that being, that words are good—your content is part of your keyword strategy, which is the basis for everything #SEO. If you’ve been paying att...
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Season 2
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Episode 1
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11:42
Ep 07: Taking the UX-First Approach with Bita Jarrah
Hello #techmarketers. Welcome to a very special episode of SEO Unfiltered. For this month, I’ve decided to look beyond the hallowed digital walls of Geeky Tech and seek out stimulating conversation with other geek-adjacent experts who could tea...
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Season 1
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Episode 7
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37:16
Ep 06: Your Digital Marketing Questions Answered
Howdy, digital marketers? Did you know that we love answering questions? So much so, that we decided to take a break from our regularly scheduled programming to answer some of your written-in questions right on the show.With me to answer...
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Season 1
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Episode 6
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44:55
Ep 05: The 401 on PPC with Mohamed Amine Lakaab
Welcome listeners to another round of SEO Unfiltered. Today, I’ve asked my friend Mohamed Amine Lakaab to help me understand digital advertising. Now, I know what you’re thinking—this is a show about SEO, isn’t it? Why would I spend an hour tal...
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Season 1
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Episode 5
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55:31
Ep 04: Finding Your Keywords with Mark Hawkshaw-Burn
What’s up marketing Geeks? Let’s take this SEO chat all the way back to basics. More specifically, keywords. What are keywords and how do they help your website get seen by the people you’re targeting? Welcome to season 1 episode 4 ...
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Season 1
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Episode 4
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35:08
Ep 03: What Is Off-Page SEO & Why It Matters to Your Marketing Strategy with Jo Priest
What is off-page SEO and what can we do to control our online credibility? Hey marketers, welcome back! We can’t believe we’re already on episode three of the SEO Unfiltered podcast. In today’s episode we’re going to dive ...
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Season 1
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Episode 3
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52:53
Ep 02: Biggest Website Mistakes That Kill Your Google Rankings with Alan Mansford
What’s up, tech marketers? We are already at episode two of this ragtag SEO podcast, and we are feeling great. Last month, we learned how marketers (such as yourself) can take more control of their website’s SEO. And this month, we just assu...
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Season 1
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Episode 2
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39:13