SEO Unfiltered
Dive into the world of search engine optimisation, PPC, and digital marketing. Join content creator and all-around neat gal Genny as she interviews industry experts and fellow Geeky Tech colleagues and tries her best to understand what the big deal is with SEO. If you're new to digital marketing and you've already sniffed out all the fluffy BS that agencies love to promise but fail to deliver, take a listen. You just might learn a (real) thing or two about what makes your website outrank your competitors. Visit geekytech.co.uk/seo-unfiltered-podcast
SEO Unfiltered
Ep 05: The 401 on PPC with Mohamed Amine Lakaab
Welcome listeners to another round of SEO Unfiltered. Today, I’ve asked my friend Mohamed Amine Lakaab to help me understand digital advertising. Now, I know what you’re thinking—this is a show about SEO, isn’t it? Why would I spend an hour talking about paid search when this whole time we’ve been preaching about the benefits of organic marketing.
Well, the short answer is, why not?
The long answer is that at Geeky Tech (where both Amine and I work), there is some serious overlap in the way we approach both an SEO and PPC strategy. And if you’ve read our blog post, SEO vs. PPC: Pick Your Results Speed, you’ll know that the best marketing strategy is one that incorporates both organic and paid efforts. We can say this with confidence because of the years of geekily testing our results over and over again until we got it right.
But first things first, what is PPC? It’s one of those terms that’s thrown around by marketing managers to mean paid search, but in reality, it’s just pay-per-click advertising in all of its forms: programmatic display, Google Ads, paid search—anything you pay for should fall under the umbrella of PPC, but most of the time, when we say those three musical letters, we’re referring to paid search.
After Genny and Amine clear up that little bit of confusion, Genny grills Amine about strategy, advertising budgets, and whether or not marketers should be spending their money on Facebook Ads (hint: yes they should).
So, if you’re not sure about how to spend your advertising budget wisely, have a listen. You might just learn something.
PPC and Paid Advertising: Recommended Readings
- Amine’s Bio
- Programmatic Advertising: Test Your Knowledge
- Sapio Sciences: A Case Study in Programmatic Advertising
Did you miss our last episode? You can listen to previous episodes, transcripts, and show notes on our official SEO Unfiltered Podcast web page. Don’t forget to follow us on LinkedIn, Instagram, Facebook, and Twitter @GeekyTechGeeks for all things SEO and advertising related. And lastly listeners, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, or wherever you listen to your favourite shows.
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Thanks for listening 🤓
