The Lucy Gernon Show
The top-rated podcast for ambitious women in senior leadership + entrepreneurship with multi-award-winning executive coach Lucy Gernon and her inspiring guests.
The Lucy Gernon Show is a podcast for ambitious women leaders and entrepreneurs who want to lead with more confidence and build success on their own terms without losing themselves in the process.
Through solo episodes and conversations with inspiring guests, you'll hear come away with practical leadership tools, confidence and mindset shifts, and real-life stories with humour, honesty, and a grounded look at what it’s really like being a woman in the leadership and life today.
If you’re ready to learn, grow and back yourself with a few laughs along the way, hit subscribe.
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The Lucy Gernon Show
Trust, Authority & Influence: The Personal Branding Secrets Every Female Leader Needs with Deirdre Martin
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In today's episode of The Lucy Gernon Show, I'm joined by business coach, certified StoryBrand expert, and Ireland’s leading neuromarketer Deirdre Martin to unpack what it really takes to build a standout personal brand that commands authority, trust and influence.
This episode isn’t just about logo or visuals.
It’s about how you position yourself, how you walk into a room, how you communicate your value, and ultimately how you build authority, command respect and influence as a female leader or entrepreneur.
Tune in to discover:
- What a true brand is (and why it’s far more than a logo or visuals)
- The concept of disruptive branding and how to stand out
- How neuromarketing influences decision-making behaviours
- The psychology behind building unshakeable authority and influence
- How to craft messaging that connects emotionally and converts effectively
- The biggest mistakes women make when trying to attract opportunities, build a brand and command respect
👉 Connect with Deirdre Martin on Instagram, LinkedIn and on https://www.deirdremartin.ie/
Resources mentioned:
👉 Learn more about 3SIXTY Leaders Club: https://3sixtyleadersclub.com/?utm_source=lucy_podcast&utm_medium=podcast&utm_campaign=s1e5
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*Recorded at Ampifi Podcast Studio, Carlow. Whether you’re a podcaster, business, or influencer, Ampifi helps you turn ideas into podcasts, voiceovers, and branded content that actually sounds like you. Find us at https://ampifi.ie/
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