Things you will learn:
- 8 specific tactical things to optimize CLTV (Pricing, Positioning, Features/Upsell, Annual Contracts, Expansion Revenue, Reactivations, Cancellation flows, term optimization, etc.)
- Relationship directly tied to revenue
- Rise of the Subscription economy
- When should you increase pricing?
- Strategic vs. Tactical levers for CLTV
- Importance of advocacy programs and modeling of advocacy
- Importance of building community
- When should I start these initiatives?
Connect with Patrick Campbell
Optimize your Subscription Revenue with Profitwell
Connect with Casey Hill