CLTV University Podcast
CLTV University Podcast
Latest Episodes
How to build real community w/ Jillian and Matt from SPI Media
Summary:- Be a guide for customers, and over time that will increasingly improve LTV- Difference between a community and an audience- How to allow your community members to connect with each other instead of it just being a mega...
3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan
Summary: Do you know your CLTV at 30, 60, 90, and 180 days?LTV starts with the first purchaseLTV by campaign (vs. Global LTV)Most companies have a random customer journe...
How to be Proactive to build a Healthy Customer Ecosystem w/ ActiveCampaign's Hailey Whitney
-Focusing on CSAT (Customer Satisfaction) and NPS (Customer Loyalty) can be powerful leading indicators-Be proactive and check in with customers-Have tangible goals around gathering feedback-Aligning leadership around cu...
How Relationships are Key to Maximizing CLTV w/ George Bryant
-What is the MET (Minimum Effective Time) to generate X result-How to build relationships with intentionality-Using the “Mom test” to make communication accessible-Consistency in touchpoints-Personalization at scale-What...
