How to Use Copy to Improve CLTV with Eden Bidani
May 11, 2022
Casey Hill
Season 1
Episode 7
Things to Learn:
- How to write copy that provides real value
- “Providing Value” doesn’t just mean case studies/bottom of funnel plays
- How to not be disruptive in your client communications
- Setting expectations upfront affects CLTV
- Be transparent about TTV (Time to Value)
- Don’t just “dump information”. Be tactical in how you communicate to maximize adoption