3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan

Summary: 

• Do you know your CLTV at 30, 60, 90, and 180 days?
• LTV starts with the first purchase
• LTV by campaign (vs. Global LTV)
• Most companies have a random customer journey strategy (and why that's a huge hole)
• LTV is not one number
• Understanding front-end vs. back-end revenue
• Look at LTV/AOV
• How to use your LTV data to market more effectively
• How to reduce barriers to entry and minimize friction to maximize CLTV
• Understanding the customer journey (Of people who Buy A, what are they most likely to buy next?)
• LTV in B2B vs. B2C
• LTV by channel
• LTV is not a static number