CLTV University Podcast
The goal of the Customer Lifetime Value University Podcast is to provide listeners with actionable plans and strategies to improve their CLTV.The way we think about growth is changing. It's not all about acquisition. In fact, getting your existing customers to stay longer, spend more, and refer you are keys to creating exponential growth.Episodes will be a concise 15-30 minutes and will stay light on the theory and heavy on specific implementable things brands can do.
CLTV University Podcast
How to Think About Customer Lifetime Value w/ Profitwell's Patrick Campbell
•
Season 1
•
Episode 1
Things you will learn:
- 8 specific tactical things to optimize CLTV (Pricing, Positioning, Features/Upsell, Annual Contracts, Expansion Revenue, Reactivations, Cancellation flows, term optimization, etc.)
- Relationship directly tied to revenue
- Rise of the Subscription economy
- When should you increase pricing?
- Strategic vs. Tactical levers for CLTV
- Importance of advocacy programs and modeling of advocacy
- Importance of building community
- When should I start these initiatives?
Connect with Patrick Campbell
Optimize your Subscription Revenue with Profitwell
Connect with Casey Hill