The Magic of “Golden Off-boarding” with Kay Peacey Artwork

CLTV University Podcast

The goal of the Customer Lifetime Value University Podcast is to provide listeners with actionable plans and strategies to improve their CLTV.The way we think about growth is changing. It's not all about acquisition. In fact, getting your existing customers to stay longer, spend more, and refer you are keys to creating exponential growth.Episodes will be a concise 15-30 minutes and will stay light on the theory and heavy on specific implementable things brands can do.

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CLTV University Podcast

The Magic of “Golden Off-boarding” with Kay Peacey

April 18, 2022 • Casey Hill • Season 1 • Episode 6

Things you will learn:

Transitioning from an individual product/course to a membership model
The reality of retention (how to think about it)
KRIs (Key Retention Indicators). Things like coming to Office Hours, showing up in member community, visiting education site, are they opening, clicking, and engaging with emails
How to use Airtable to make your life simple (color coding insights!)
How to find, and then personally engage with high-risk accounts
The magic of “Golden Offboarding”
The importance of community (Kay loves Circle)
Why advocacy matters
How to bond with customers