CLTV University Podcast
The goal of the Customer Lifetime Value University Podcast is to provide listeners with actionable plans and strategies to improve their CLTV.The way we think about growth is changing. It's not all about acquisition. In fact, getting your existing customers to stay longer, spend more, and refer you are keys to creating exponential growth.Episodes will be a concise 15-30 minutes and will stay light on the theory and heavy on specific implementable things brands can do.
CLTV University Podcast
How to Use Copy to Improve CLTV with Eden Bidani
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Casey Hill
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Season 1
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Episode 7
Things to Learn:
- How to write copy that provides real value
- “Providing Value” doesn’t just mean case studies/bottom of funnel plays
- How to not be disruptive in your client communications
- Setting expectations upfront affects CLTV
- Be transparent about TTV (Time to Value)
- Don’t just “dump information”. Be tactical in how you communicate to maximize adoption