CLTV University Podcast
The goal of the Customer Lifetime Value University Podcast is to provide listeners with actionable plans and strategies to improve their CLTV.The way we think about growth is changing. It's not all about acquisition. In fact, getting your existing customers to stay longer, spend more, and refer you are keys to creating exponential growth.Episodes will be a concise 15-30 minutes and will stay light on the theory and heavy on specific implementable things brands can do.
CLTV University Podcast
3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan
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Casey Hill
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Season 1
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Episode 10
Summary:
- Do you know your CLTV at 30, 60, 90, and 180 days?
- LTV starts with the first purchase
- LTV by campaign (vs. Global LTV)
- Most companies have a random customer journey strategy (and why that's a huge hole)
- LTV is not one number
- Understanding front-end vs. back-end revenue
- Look at LTV/AOV
- How to use your LTV data to market more effectively
- How to reduce barriers to entry and minimize friction to maximize CLTV
- Understanding the customer journey (Of people who Buy A, what are they most likely to buy next?)
- LTV in B2B vs. B2C
- LTV by channel
- LTV is not a static number