CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: HEALTH EQUITY
The CDC defines health equity as the state in which “every person has the opportunity to attain his or her full health potential and no one is disadvantaged from achieving this potential because of social position or other socially determined circumstances.” Yet disparities in our healthcare system persist. We’re going to discuss how diversity, equity and inclusion initiatives can impact and improve health equity. As well as what all brands should know about wellness in minority communities.
A conversation with, Peter Rodney, VP of Nursing and Patient Care Services at Langone Orthopedic Hospital at NYU Langone Health and Miriam Browning Nance, VP at Horizon Media