CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
Podcasting since 2022 • 46 episodes
CultureConnect
Latest Episodes
50-Plus… A New Cultural Flashpoint
While media often spotlights younger generations, this episode of CultureConnect, examines the massive cultural shift happening at the other end of the spectrum. We’ll explore a group many are calling, "Age Disruptors"—a generation of adults 50...
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36:42
The New Luxury Consumer: Winning With Growth Audiences
As we kick off 2026, the "New Luxury" landscape is no longer defined by price tags alone, but by cultural fluency, convenience, and authenticity. In this episode of CultureConnect, we dive into why the most resilient luxury brands and destinati...
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36:41
Looking Back at CultureConnect 2025
With 2025 coming to a close, the ARF Cultural Effectiveness Council offers a retrospective of some of the past year’s CultureConnect episodes. Our panel shared the guests and themes that stood out to them, as well as the lessons they lear...
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39:40
The Z Factor: How Gen Z Is Changing Everything
In this episode of Culture Connect, we examine how Gen Z (those born between 1997 and 2012) is reshaping both business-to-consumer (B2C) and business-to-business (B2B) marketing and communications. A panel of Gen Z professionals share their vie...
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40:05
The Equity Prescription: Bridging The Gap With Women Of Color
It’s October… Breast Cancer Awareness Month, Hispanic Heritage Month, and Indigenous People’s Day and we’re seeing that supporting women of color is a critical pathway to universal solutions. In this episode, we're spotlighting the need for equ...
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34:56