CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
Podcasting since 2022 • 43 episodes
CultureConnect
Latest Episodes
The Z Factor: How Gen Z Is Changing Everything
In this episode of Culture Connect, we examine how Gen Z (those born between 1997 and 2012) is reshaping both business-to-consumer (B2C) and business-to-business (B2B) marketing and communications. A panel of Gen Z professionals share their vie...
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40:05
The Equity Prescription: Bridging The Gap With Women Of Color
It’s October… Breast Cancer Awareness Month, Hispanic Heritage Month, and Indigenous People’s Day and we’re seeing that supporting women of color is a critical pathway to universal solutions. In this episode, we're spotlighting the need for equ...
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34:56
The K-Pop Demon Hunters Effect: Marketing To The New American Mainstream
In this episode, we dive into the profound and multifaceted impact Asian cultures and influencers have on American culture and consumer expectations. For decades, Asian American and Native Hawaiians/Pacific Islander individuals and communities ...
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35:57
AVOIDING MARKETING MISSTEPS: THE REBOOT
Given the current backlash surrounding the American Eagle campaign featuring Sydney Sweeney and her good ‘jeans’ and even the recent Heinz “Smile” and “Family Portraits” campaigns from a few months ago, there’s a clear opportunity to reboot our...
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36:12
From Culture To Capital: A Conversation With Dr. Marcus Collins
In this episode of CultureConnect, we dive into the power of culture with Dr. Marcus Collins, author of For the Culture. We explore how understanding cultural dynamics can transform brand impact and audience reach, what drives b...
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33:11