CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
Latest Episodes
World Cup 2026. Media Marketing & Pride
The 2026 FIFA World Cup is more than a tournament—it is a laboratory for the future of global media, technology, marketing, and fandom. But the true disruption isn't the scale; it's the shift in who holds cultural power. Cross-cultural communit...
Models In, Culture Out? Protecting the Human Premium in AI-Fueled Research
A quiet revolution is underway in market research where synthetic personas are increasingly replacing real people as respondents and researchers. These technologies promise speed, cost savings, and efficiencies, but simultaneously trigger a fou...
Gen Alpha: Digital, Diverse, Determined
This month on CultureConnect, we’re digging into the world of Gen Alpha -- the first generation born entirely in the 21st century. While they are the youngest cohort, their "alpha" status is already felt in the marketplace—driven by an unpreced...