CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
Episodes
35 episodes
CULTURECONNECT: UNLOCKING ACCESS IN HEALTHCARE
In this episode of CultureConnect, we explore the pivotal roles research and communications play in achieving greater access in healthcare. Join us as we speak with leading voices advocating and innovating through their work. Hosted by Janelle ...
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38:26
CULTURE CONNECT: TECH TALK: SEEING NEW POSSIBILITIES IN HEALTHCARE
In this episode of CultureConnect, we explore how technology continues to connect, disrupt, empower, and push boundaries in healthcare. From medical innovations to telehealth, there’s no doubt that technology is changing the lives of providers,...
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37:09
CULTURECONNECT: AMPLIFYING ACCESS IN HEALTH CARE
In this episode of CultureConnect, we explore the pivotal role greater access plays in the lives of consumers and patients today. Join us as we speak with leading voices advocating and innovating in healthcare through their work. We’ll discuss ...
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38:46
CULTURECONNECT: INNOVATING WITH INCLUSIVE MARKETING
Inclusive marketing is a strategy that can help with everything from campaigns to community impact by creating content that reaches a wide range of people. It’s about more than celebrating diversity, it’s also about connecting, growing a busine...
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35:20
CULTURECONNECT: INNOVATING WITH INCLUSIVE MEDIA
In today’s marketing world, it's no longer enough to simply reach audiences; we also need to authentically resonate with them. One way to do that is through storytelling. When it’s done well, this process not only shapes how we see oursel...
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36:25
CULTURECONNECT: THE POWER OF RESPONSIBLE AI
The widespread adoption of artificial intelligence and its potential are putting pressure on businesses to adopt the technology, sometimes before they’re fully ready. In the absence of regulation, business leaders have to figure out how t...
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33:34
CULTURECONNECT: AI IN CUSTOMER JOURNEYS
Cutting-edge artificial intelligence applications are not only enhancing the customer journey, they’re also upskilling marketing, media, and product teams in the process. As the technology and options advance, AI is proving to be game changing ...
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36:14
CULTURECONNECT: HUMANS IN THE LEAD, NOT JUST IN THE LOOP
Artificial intelligence is having a profound impact on all aspects of business including market research. AI is revolutionizing how we gather, analyze, and interpret data, providing unprecedented new capabilities and driving innovation in how b...
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35:13
CULTURECONNECT: CAREERS IN INSIGHTS
Insight specialists help organizations understand their customers, so they can improve products, communications, strategies and marketing. On this episode of CultureConnect, we’re exploring careers in insights with a panel of experts from top b...
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33:12
CULTURECONNECT: INSIDE CAREERS IN MEDIA
Media organizations persistently lack diversity in its workforce, particularly at the top. At the same time, the industry is aware that representation can bring with it great numbers of consumers and more financial gains. On this episode ...
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35:53
CULTURECONNECT: CAREERS IN TECH
The U.S. technology industry has grown at a steady if not rapid pace, yet it lags when it comes to diversity in its workforce. The majority of its workers are white and/or male. On this episode of CultureConnect, we’re taking a look at ca...
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34:36
CULTURECONNECT: WOMEN IN ADVERTISING
In honor of women’s history month, CultureConnect is taking a deep dive into the advertising ecosystem and talking to some of the contemporary influential women on the front line of this creative and ever evolving field. From conceptualiz...
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37:24
CULTURECONNECT: CELEBRATING BLACK CREATIVE EXCELLENCE
In honor of black history month, CultureConnect is celebrating black creatives in advertising. So much of their experiences include paving the way, creating spaces and conveying messages for those who have largely lacked representation in media...
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33:13
Reimagining Inclusion in Advertising with Mita Mallick
Corporations recognize the opportunity inclusive advertising offers to connect with all types of consumers and expand market reach. Yet many hit stumbling blocks along the way, including misperceptions or mistakes in marketing. We discuss...
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32:34
CULTURECONNECT: 2023 in Review
Over 2023, CultureConnect has covered many areas surrounding diversity, equity and inclusion, and the ways in which they are driving growth in businesses and marketing. As the year draws to a close, we wanted to look back at some of th...
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32:51
CULTURECONNECT: Update on the Future of Qual
The landscape for qualitative research has undergone significant transformations in recent years. “Qual” is evolving and overcoming pitfalls related to diversity and cultural understanding. We discuss these issues and best practices in qual for...
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30:15
CULTURECONNECT: DEI BACKLASH
Over the years organizations saw making progress in diversity, equity and inclusion as good for business. However, after a period of reinvigorated commitment to DEI, there’s now concern that may be diminishing. We examine how the current ...
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34:41
CULTURECONNECT: BREAKING BARRIERS & BUILDING BUSINESSES IN SPORTS
The increasing popularity of women’s sports and the increasing presence of women in the business of sports is without a doubt an inspiration. It’s also an incredible case study on diversity, equity, and inclusion touching on topics from pay equ...
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35:43
CULTURECONNECT: FROM ADS TO ALLIES PART 2
Inclusive advertising is an opportunity to reflect society and promote social change while expanding market reach. In our last episode of CultureConnect, we looked at the ongoing efforts of agencies and brands to navigate the complexities of DE...
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34:33
CULTURECONNECT: FROM ADS TO ALLIES
More and more marketing professionals see DEI in advertising presents an opportunity to expand market reach and increase brand relevance in addition to promoting social change. So how are agencies and brands doing when it comes to navigating th...
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32:00
CULTURECONNECT: FROM BEATS TO BELONGING
Music has always been a powerful instrument for connection and cultural advancement. It’s a tool for self-expression and self-determination. Music plays a big role in June celebrations of Pride Month, Juneteenth, Caribbean Heritage Month, and B...
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33:50
CULTURECONNECT: IMMIGRANT PORTRAYALS IN MEDIA / ASIAN HERITAGE MONTH
Immigration is a significant part of the American story, shaping our country's history and cultural identity. However, immigrant portrayals in the media haven’t always been fair, kind or accurate. This episode focuses on diversity, equity, and ...
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Episode 14
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34:25
CULTURECONNECT: CONTENDING WITH ALGORITHMIC BIAS PART 3
You may have heard about ChatGPT. It’s the fastest growing AI powered technology with over 100 million monthly active users. It’s disrupting the workplace and the marketplace. But as new applications for artificial intelligence continue t...
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Episode 13
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36:26
CULTURECONNECT: WOMEN & INTERSECTIONALITY
Marketers often look to target customers, though few people fit into just one category. For example, women are multifaceted, and womanhood is complex. Race, ethnicity, sexuality, class, nationality, age, and even ability impact how women ...
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Episode 12
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35:10