CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: WOMEN & INTERSECTIONALITY
Marketers often look to target customers, though few people fit into just one category. For example, women are multifaceted, and womanhood is complex. Race, ethnicity, sexuality, class, nationality, age, and even ability impact how women navigate life, work, and society at large. On this Women’s History Month episode of CultureConnect, we explore womanhood and intersectionality.
A conversation with Brandi Rand, VP Group Account Director For Digitas North America and Amber Coleman-Mortley, Senior Director of Community and Culture at The Female Quotient