CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: CONTENDING WITH ALGORITHMIC BIAS PART 3
You may have heard about ChatGPT. It’s the fastest growing AI powered technology with over 100 million monthly active users. It’s disrupting the workplace and the marketplace. But as new applications for artificial intelligence continue to materialize, we'll discuss how it's helpful and/or hurtful to our society. This is CultureConnect's third episode looking at how we contend with algorithmic bias.
A conversation with Adam Buhler, Head of Creative Technology at Digitas North America , Greg Kahn, CEO of GK Digital Ventures & CEO of Emerging Technology Exchange and Kalinda Ukanwa, Assistant Professor of Marketing at USC’s Marshall School of Business.