CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: IMMIGRANT PORTRAYALS IN MEDIA / ASIAN HERITAGE MONTH
Immigration is a significant part of the American story, shaping our country's history and cultural identity. However, immigrant portrayals in the media haven’t always been fair, kind or accurate. This episode focuses on diversity, equity, and inclusion in the media when it comes to immigrants, with a focus on the Asian-American experience.
A conversation with Janelle A. James, SVP, Ipsos, IUU (Council Co-Chair), Erum Chaudhry, VP, Marketing, Parfums, Christian Dior , Patricia Ratulangi, VP, Global Communications, Diversity, & Inclusion/Corporate Social Responsibility, Nielsen and Adriana Waterston, Executive VP, Horowitz Research, part of M/A/R/C