CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: FROM BEATS TO BELONGING
Music has always been a powerful instrument for connection and cultural advancement. It’s a tool for self-expression and self-determination. Music plays a big role in June celebrations of Pride Month, Juneteenth, Caribbean Heritage Month, and Black Music Month. On this episode, we discuss how music shares culture, challenges stereotypes, and advances different communities.
A conversation with Janelle A. James, SVP, Ipsos IUU, Natalya Davis, COO, the Shalizi Group , Gerren Keith Gaynor, White House Correspondent and Managing Editor of Politics, theGrio and Julie Duhen, Marketing Executive, Vevo