CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: FROM ADS TO ALLIES
More and more marketing professionals see DEI in advertising presents an opportunity to expand market reach and increase brand relevance in addition to promoting social change. So how are agencies and brands doing when it comes to navigating the complexities of inclusive advertising? We discuss the ways in which marketers can find success in the future by embracing and influencing changes in society and culture.
A conversation with Janelle A. James, SVP, Ipsos IUU, Angel Bellon, Senior Director Of Insights & Cultural Intelligence, Paramount , Victoria Ekwenuke, Marketing Inclusion Lead, Meta