CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: FROM ADS TO ALLIES PART 2
Inclusive advertising is an opportunity to reflect society and promote social change while expanding market reach. In our last episode of CultureConnect, we looked at the ongoing efforts of agencies and brands to navigate the complexities of DEI in advertising. In this episode, we continue that conversation with new research from two prominent organizations at the forefront of promoting inclusion in advertising.
A conversation with Janelle A, James, Senior Vice President, IUU - Ipsos, Rachel Rogers, Senior Vice President Of Creative Excellence, Ipsos, Meghan Bartley, Director of Agencies Brands And Engagement, GLAAD, Anna Wilgan, Vice President of Product Marketing, Kantar and Latha Sarathy Chief Research Officer, Association of National Advertisers and EVP, Insights & Analytics & Measurement, SEEHER.