CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: BREAKING BARRIERS & BUILDING BUSINESSES IN SPORTS
The increasing popularity of women’s sports and the increasing presence of women in the business of sports is without a doubt an inspiration. It’s also an incredible case study on diversity, equity, and inclusion touching on topics from pay equity to representation in media. How are teams at all levels driving inclusion and eliminating disparities? What roles do brands, media, and fans play? How are women not only breaking barriers in women’s sports, but also in men’s sports? In this episode, we explore the impact and influence women are having in sports from the field to the boardroom and everything in between.
A conversation with Janelle A. James (host), SVP, Ipsos, Anya Dawkins Johnson, Vice President of NBA Marketing and Commercial Strategy, Warner Brothers Discovery, Katlyn Gao, Ceo and Co-Founder At League One Volleyball (LOVB) and Katie O’Mealia, Vice President of Programming, Warner Bros. Discovery Sports