CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: DEI BACKLASH
Over the years organizations saw making progress in diversity, equity and inclusion as good for business. However, after a period of reinvigorated commitment to DEI, there’s now concern that may be diminishing. We examine how the current environment is changing the state of DEI in media, marketing and advertising, and how to navigate it.
A conversation with, Koen Pauwels, Distinguished Professor of Marketing, Northeastern University’s D’Amore-McKim School of Business, Jane Etheridge, Strategy Director, Hunter Design and Carla Eboli, EVP, Multicultural Market, D,E & I Lead, Energy BBDO