CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: Update on the Future of Qual
The landscape for qualitative research has undergone significant transformations in recent years. “Qual” is evolving and overcoming pitfalls related to diversity and cultural understanding. We discuss these issues and best practices in qual for organizations moving forward.
A conversation with, Janelle A. James, SVP, IUU, Tony D’Andrea, Multicultural Marketing Manager at General Mills, Danielle Hemsley, Director Of Research Strategy at Cassandra, Tristan Marra, VP Research, GLAAD, Kendra Clarke, Former Senior Dirctor, Head of Experience Research and Design Core technologies, Twitter