CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
Reimagining Inclusion in Advertising with Mita Mallick
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Corporations recognize the opportunity inclusive advertising offers to connect with all types of consumers and expand market reach. Yet many hit stumbling blocks along the way, including misperceptions or mistakes in marketing. We discuss these issues and how to avoid them with Mita Mallick, author of “Reimagine Inclusion: Debunking 13 Myths To Transform Your Workplace.”
A conversation with Janelle A. James, SVP IUU, and Mita Mallick, Head of Inclusion, Equity and Impact, Carta and author, “Reimagine Inclusion: Debunking 13 Myths To Transform Your Workplace”