CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: CELEBRATING BLACK CREATIVE EXCELLENCE
In honor of black history month, CultureConnect is celebrating black creatives in advertising. So much of their experiences include paving the way, creating spaces and conveying messages for those who have largely lacked representation in media and advertising. In this episode, a group of creative directors share their experiences, challenges, and triumphs as black professionals in the media and advertising industries.
Guests:
Janelle A. James, SVP, Ipsos UU
Husani Barnwell, Group Art Supervisor, DDB, & Creative Director, Husani Barnwell Creative Consulting LLC
Kassandra Pollard, Associate Creative Director, McCann New York
Courtney Richardson, Creative Director At Droga5 & Founder, Museum of Nail Art
Shakira Seabrooks, former Creative Director, BET