CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: WOMEN IN ADVERTISING
In honor of women’s history month, CultureConnect is taking a deep dive into the advertising ecosystem and talking to some of the contemporary influential women on the front line of this creative and ever evolving field. From conceptualizing and developing some of the most memorable advertising campaigns to championing DEI, we’ll discuss what it takes to make it as a woman in advertising and break barriers in a male-dominated and often male-led industry. Hosted by Janelle A. James, SVP Ipsos UU.
Guests:
Karen Vega, Vice President, Inclusive Solutions, Paramount
Kerri Soukup, Executive Creative Director & Executive Vice President, Leo Burnett
Adrienne Lucas, Global Head of DEI & Strategic Partnerships, The One Club For Creativity