CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: INSIDE CAREERS IN MEDIA
Media organizations persistently lack diversity in its workforce, particularly at the top. At the same time, the industry is aware that representation can bring with it great numbers of consumers and more financial gains. On this episode of CultureConnect, a dynamic panel of executives discuss the paths they traveled to build their careers in media and advice for those who want to succeed in this ever-changing field. Hosted by Janelle A. James, SVP Ipsos UU.
Guests:
Mary Kate Callen, VP Audience Impact & Intelligence, Paramount Advertising
Ivan Land Jr, Business Strategy Director, Hero Collective
Jennifer Rivera Vega, Head of Multicultural Advertising, TikTok