CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: CAREERS IN INSIGHTS
Insight specialists help organizations understand their customers, so they can improve products, communications, strategies and marketing. On this episode of CultureConnect, we’re exploring careers in insights with a panel of experts from top brands, who have helped bring important perspectives and innovations to market, while amplifying diverse voices and experiences. Hosted by Janelle A. James, SVP Ipsos UU.
Guests:
Kathy Dini James, Global Brand Strategy Insights Lead, Netflix
Kyle Ranally, Strategic Initiatives Insights Lead, NBA
Charitie Dantis-Gayo, Corporate Vice President, Center For Consumer Insights, New York Life Insurance
Yasmine Laasraoui, Director Trends & Foresight, North America Consumer Insights, Estee Lauder Companies