CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: HUMANS IN THE LEAD, NOT JUST IN THE LOOP
Artificial intelligence is having a profound impact on all aspects of business including market research. AI is revolutionizing how we gather, analyze, and interpret data, providing unprecedented new capabilities and driving innovation in how brands connect with audiences. On this episode of CultureConnect, we’ll discuss the challenges, opportunities, and ethical considerations of integrating AI into research methodologies. Hosted by Janelle A. James, SVP Ipsos UU
Guests:
Romani Patel, Senior Product Manager, Microsoft
Jamin Brazil, Chief Revenue Officer, Voxpopme
Morgan Gregory, Founder & Ceo, Alltold