CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: AI IN CUSTOMER JOURNEYS
Cutting-edge artificial intelligence applications are not only enhancing the customer journey, they’re also upskilling marketing, media, and product teams in the process. As the technology and options advance, AI is proving to be game changing for both brands and people as they navigate everyday tasks. On this episode of CultureConnect, we’ll discuss the challenges, impact and risks of AI implementation. Hosted by Janelle A. James, SVP Ipsos.
Guests:
Cecilia Dones, Founder, 3 Standard Deviations & Adjunct Professor, Columbia Business School
Peta-Gaye Lysius. AI Product Leader, BNY Mellon
Lori Mazor, Founder & CEO, Synthetivity