CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: THE POWER OF RESPONSIBLE AI
The widespread adoption of artificial intelligence and its potential are putting pressure on businesses to adopt the technology, sometimes before they’re fully ready. In the absence of regulation, business leaders have to figure out how to deal with AI bias and act responsibly without the guidelines they often need. In our 30th episode of CultureConnect, we’re diving into the critical topic of responsible AI as a catalyst for innovation. Hosted by Janelle A. James, SVP, Ipsos
Guests:
April Jeffries, Global President Of Ethnography & Immersive Research, Ipsos
Kalinda Ukanwa, Assistant Professor Of Marketing (Modeling And Analytics) , University California, Irvine