CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: INNOVATING WITH INCLUSIVE MEDIA
In today’s marketing world, it's no longer enough to simply reach audiences; we also need to authentically resonate with them. One way to do that is through storytelling. When it’s done well, this process not only shapes how we see ourselves and others, but also shapes how we see the future. In this episode of CultureConnect, we explore the impact of and operations behind inclusive storytelling and get some valuable insights on cultural intelligence that can influence messaging, content, and approaches. Hosted by Janelle A. James, SVP, Ipsos.
Guests:
Kamala Avila-Salmon, The Founder & Ceo, Kas Kas Productions
Natasha Alford, SVP, The Grio, Political Commentator, Author of “American Negra.”