CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURECONNECT: INNOVATING WITH INCLUSIVE MARKETING
Inclusive marketing is a strategy that can help with everything from campaigns to community impact by creating content that reaches a wide range of people. It’s about more than celebrating diversity, it’s also about connecting, growing a business, innovating, and managing risks. In this episode of CultureConnect, we explore the impact of and operations behind inclusive marketing. Hosted by Janelle A. James, SVP, Ipsos.
Guests:
Susette Brooks, Director of Inclusive Marketing, Penguin Random House
Nancy Dalton, Director, Amazon Access External Affairs, Marketing & Social Impact
Stephanie De Costa, VP Multicultural Planning Director, Hero Collective