CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
CULTURE CONNECT: TECH TALK: SEEING NEW POSSIBILITIES IN HEALTHCARE
In this episode of CultureConnect, we explore how technology continues to connect, disrupt, empower, and push boundaries in healthcare. From medical innovations to telehealth, there’s no doubt that technology is changing the lives of providers, patients, researchers, executives, and everyone in the healthcare ecosystem. Tune in as we speak with leading voices innovating in healthcare through their advisory work. We’ll also discuss why focusing on underserved communities is not only the right thing to do, but also a catalyst for innovation that benefits everyone. Hosted by Janelle A. James, SVP, US Head of Cultural Intelligence at Ipsos.
Guests:
Kara Dennis, Board Director with Antidote Technologies.
Charles Fan, Founder and Strategic Executive Advisor With CF Advisory, LLC