CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
Influencing Health: How Media Can Shape Care
This episode of CultureConnect focuses on the critical, innovative, and engaging role media plays in healthcare, shaping everything from practitioner care to patient outcomes. We delve into how it can transform education and access through connection and even entertainment. Our conversation includes a brilliant panel of experts including Dr. Chynna Steele Johnson, nationally renowned board-certified dermatologist and owner at Steele Dermatology; Dana Smith, VP, Condé Nast Health; and Dr. Lauren Powell, Head of Health Equity at Biogen. They are leading the way supporting communities, combatting misinformation and disinformation, and empowering patients and practitioners alike. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.