CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
Changing The Game: Women In The Business Of Sports
In this exciting episode, we dive deep into the dynamic world of sports with women who are leading the way as executives and journalists. Together, they bring unique perspectives on the vital topics of representation on and off the field, career advancement, and setting new standards for women in the sports industry. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.
Guests:
- Sandra Osayuki Idehen, Recent Global VP/GM Jordan Basketball & Sport at Nike
- Kelley Carter, Senior Entertainment Reporter at ESPN
- Mary Kate Callen, SVP Market & Cultural Intelligence at Paramount