CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
Cultural Intelligence as a Catalyst for Creativity
Tune in for an engaging conversation with industry leaders -- on the ground at the 2025 Cannes Lions Advertising Festival -- who are championing inclusive marketing, media, and technology in their work. AI conversations were omnipresent at the Festival and that, combined with these more turbulent times, shaped the context for the discussion and underscored that embracing people and cultures is more vital than ever. Our panel explores how empathy-driven strategies and expansive audience understanding are critical for communications, connection, and unlocking new pathways for growth. Hosted by Janelle A. James, Head Of Cultural Intelligence, Ipsos US.
Guests:
- Meghan Bartley, Senior Director of Agencies, Brands, and Engagement, GLAAD
- Hetal Patel, President of Advertising Intelligence, iHeart Radio
- Rachael Ryan, Head of Research & Insights, TikTok
- Beato Singleton, Global Chief Diversity & Engagement Officer, McCann Worldgroup
- Robert Velez, Vice President of Multicultural Sales, Vevo