CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
The Equity Prescription: Bridging The Gap With Women Of Color
It’s October… Breast Cancer Awareness Month, Hispanic Heritage Month, and Indigenous People’s Day and we’re seeing that supporting women of color is a critical pathway to universal solutions. In this episode, we're spotlighting the need for equitable health access and emerging solutions as many community safety nets disappear in the wake of the government shutdown. Healthcare brands, businesses, and nonprofits are bridging the gap and providing connection, support, and innovation for these family, community, and workplace leaders and we’re eager to illuminate how. This podcast is hosted by Council Co-Chair Janelle James, US Head of Cultural Intelligence at Ipsos.
Guests:
- Monique C. James, Memorial Sloan Kettering and Weil Cornell School of Medicine
- Yamila Ruiz, The Latina Institute
- Caroline Brethenoux, Human Dot Plus and The Culture+ Group