CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
The Z Factor: How Gen Z Is Changing Everything
In this episode of Culture Connect, we examine how Gen Z (those born between 1997 and 2012) is reshaping both business-to-consumer (B2C) and business-to-business (B2B) marketing and communications. A panel of Gen Z professionals share their views on the future of media and marketing, exploring how the generation's traits—especially their diversity and focus on empathy and equity—are leading to drastic changes in the market and the workplace.
Guests:
- Morgan Batts, Brand Executive at Weiden & Kennedy and Founder of ConNxt Project
- Alejandro Garcia Medina, Research Lead at LinkedIn's B2B Institute
- Elise Gentry, Assistant to Talent Agent & Partner at United Talent Agency
- Alexis Harris, Global Research & Insights Lead at TikTok
- Olympia Wundrock, Senior Manager, Analytics & Insights at Procter & Gamble
- Danielle Zito, Senior Account Manager at Ipsos
The podcast is hosted by Council Co-Chair Janelle James, US Head of Cultural Intelligence at Ipsos.