CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
Looking Back at CultureConnect 2025
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With 2025 coming to a close, the ARF Cultural Effectiveness Council offers a retrospective of some of the past year’s CultureConnect episodes. Our panel shared the guests and themes that stood out to them, as well as the lessons they learned. The program was hosted by Janelle A. James, who is Co-chair of the ARF Cultural Effectiveness Council and U.S. Head of Cultural Intelligence at IPSOS.
Panel:
Nicole Mitchell, Principal on Dynata’s Research Science Team
Augustina Perez Blua, Senior Account Manager at Google
Sarah Fahim, Senior Strategic Researcher at VML