CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
Ad Sales 2:0: From Impressions To Impact
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This month's CultureConnect episode delves into the evolving ad sales landscape, where cultural capital is rapidly taking precedence over chasing impressions. As sales teams pivot towards monetizing authentic cultural moments and passionate engagements, we explore how brands are connecting through culture, the levers to pull when algorithms act as gatekeepers, and closing the cultural loop with the precision of retail media to drive both immediate sales and lasting loyalty.
Guests:
●Oswald Mendez, CMO Canela Media
●Audrey Cochran, VP, Television and Digital Research, UrbanOne
●Karen Vega, Partnership Advisor & Consultant, Former Paramount Advertising
●Michelle Morgan, Brand Strategy Director, WPP Unite
The program was hosted by Janelle A. James, co-chair of the ARF Cultural Effectiveness Council and U.S. Head of Cultural Intelligence at IPSOS.