CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
Gen Alpha: Digital, Diverse, Determined
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This month on CultureConnect, we’re digging into the world of Gen Alpha -- the first generation born entirely in the 21st century. While they are the youngest cohort, their "alpha" status is already felt in the marketplace—driven by an unprecedented digital fluency and a demographic makeup that is rewriting the American mainstream. A panel of experts from psychology, tech, and children's media explores how this "glass generation"—raised on tablets and social-emotional learning—is transforming household spending and brand expectations long before they reach the workplace. Tune in to get an insider view on the future of media, tech, and marketing from leaders shaping the world for Gen Alpha.
Panelists:
- Janine Domingues, Senior Clinical Psychologist and Senior Director of School and Community Programs, Professional Training at the Child Mind Institute
- Darnell Lamont Walker, Emmy-nominated Children’s TV Writer, Content Creator & Death Doula
- Kate O’Loughlin, CEO, SuperAwesome
- Jennifer Kotler, UX Research and Content Strategy Lead for the Kids and Family Team at Google
The CultureConnect podcast is hosted by Janelle A. James, US Head of Cultural Intelligence at Ipsos.