CultureConnect
This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.
CultureConnect
World Cup 2026. Media Marketing & Pride
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The 2026 FIFA World Cup is more than a tournament—it is a laboratory for the future of global media, technology, marketing, and fandom. But the true disruption isn't the scale; it's the shift in who holds cultural power. Cross-cultural communities have always been the heartbeat of global football culture. Today, modern media ecosystems and tech infrastructure are finally evolving to meet them where they are. In this episode of CultureConnect, we sit down with industry leaders to unpack how brands are moving past monolithic marketing efforts. We’ll also explore the innovations driving the future of fandom—from localized digital streams and multi-language broadcasting to inclusive merchandise and tech-enabled accessible experiences.
Guests:
Federico Garza, Senior Vice President of Research Strategy & Insights for NBC Telemundo
Bobby Flood, Senior Director of Agency Partnerships at Vevo
Meghan Bartley, Head of Corporate Engagement with GLAAD