Big show today, with a big guest. Skip and Kayla welcome the one and only Larry Levine, Best-selling author, coach, trainer, podcaster, the list goes on. The show starts with Larry telling his story of starting in sales and how he slogged through decades of selling copiers, but at 50 years old found himself at a juncture where he had to change course. Through the support of his wife and good friend, he began coaching and training salespeople on what made him successful. But what brought him success wasn’t something that most salespeople had been exposed to before. Before sales enablement, Larry brought his style of “Selling From the Heart,” also the title of his best-selling book.
Larry gives concrete examples and tips for how to get beneath the surface with prospects and deepen relationships that lead to closing more deals in a genuine, human way.
Larry talks about the significance of perception and how the public's view of salespeople affects their interactions and argues that building trust and credibility should be a top priority for sales professionals. He shares a formula for trust, discussing the importance of authentic relationships, meaningful value, inspirational experiences, and disciplined habits. Larry, Skip and Kayla also touch on how to leverage social media in creating client relationships.
Big show today, with a big guest. Skip and Kayla welcome the one and only Larry Levine, Best-selling author, coach, trainer, podcaster, the list goes on. The show starts with Larry telling his story of starting in sales and how he slogged through decades of selling copiers, but at 50 years old found himself at a juncture where he had to change course. Through the support of his wife and good friend, he began coaching and training salespeople on what made him successful. But what brought him success wasn’t something that most salespeople had been exposed to before. Before sales enablement, Larry brought his style of “Selling From the Heart,” also the title of his best-selling book.
Larry gives concrete examples and tips for how to get beneath the surface with prospects and deepen relationships that lead to closing more deals in a genuine, human way.
Larry talks about the significance of perception and how the public's view of salespeople affects their interactions and argues that building trust and credibility should be a top priority for sales professionals. He shares a formula for trust, discussing the importance of authentic relationships, meaningful value, inspirational experiences, and disciplined habits. Larry, Skip and Kayla also touch on how to leverage social media in creating client relationships.