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Before The Bestseller
This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
Episodes
189 episodes
BTB138 | Book Series Episode 14: Moonshots & Turning Speaking Into Events
We’re back with episode 14 of our Before the Bestseller book series, where we dive into one of the most creative parts of the book, the section where we talk about bold, outside-the-box marketing moves. This is for the moments w...
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9:04
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BTB137 | Book Series Episode 13: Ratings and Reviews
Today, we’re diving into episode 13 of our 18-part series Before the Bestseller, where we’re putting the entire audiobook up on our podcast for the dedicated listeners who make this possible. This episode focuses on one of the h...
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18:09
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BTB136 | Book Series Episode 12: One by One & Corporate Bulk Buy
Welcome back to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! We’re now on Episode 12, which covers Chapters 33 and 34 of Before the Bestseller.<...
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9:04
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BTB135 | Book Series Episode 11: Podcast Guesting
What happens when your podcast interviews actually move the needle on book sales? In episode 11 of our 18-part book series, we dig into how to land better podcast guest spots and make them count. From targeting the right shows to crafting a pit...
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20:12
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BTB134 | Book Series Episode 10: Organic Social Media
We’re in the second half of the book series and continue our journey through Before the Bestseller, focusing on one of the trickier parts of book marketing: organic social media.In this episode, we explore how several non...
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10:32
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BTB133 | Book Series Episode 9: Additional Pay-to-Play Strategies
Welcome back to Chapter 30 and Episode 9 of the book, Before the Bestseller, where we break down the audiobook and dive deeper into what it takes to successfully launch a nonfiction book. From high-visibility platforms to behind-th...
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14:11
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BTB132 | Book Series Episode 8: Meta Ads
In Episode 8 of the Before the Bestseller book series, we dive deep into Chapter 29—your go-to blueprint for running high-performing Meta (Facebook) ads for nonfiction authors.Despite big shifts in privacy policies and targeting l...
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16:17
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BTB131 | Book Series Episode 7: Amazon and Amazon Ads
Amazon is where nonfiction books break out, take off, or quietly disappear—and understanding why can give your book a serious edge. In this episode, we go deep into the world of Amazon ads and unpack the invisible mechanics behind one of the mo...
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16:30
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BTB130 | Book Series Episode 6: FREE Reader Seeding
Most authors try to sell their book from day one. But what if the smartest move you could make was giving it away—for free? In this episode of Before the Bestseller Book Series, we explore one of the most underused a...
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9:49
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BTB129 | Book Series Episode 5: Email Lists for Authors
In this episode of Before the Bestseller, we walk through exactly how to use your email list to build momentum, create consistent engagement, and convert attention into actual book sales. If you're launching a nonfiction book, y...
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8:22
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BTB128 | Book Series Episode 4: Your Author Twin and Time Hacks
In this episode, we wrap up Part 2 of the book, Before The Bestseller, by exploring one of the most underrated book marketing strategies: knowing exactly who your book is for and how to reach them. We dive deep into how to define your id...
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15:55
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BTB127 | Book Series Episode 3: Building your marketing team
In this episode of Before the Bestseller Podcast Series, we dive into one of the most underestimated keys to sustainable book marketing: building a team. Whether you’re juggling social media, podcast pitching, newsletter writing...
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18:49
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BTB126 | Book Series Episode 2: Make marketing your book much easier
Welcome back to our 18-episode bite-sized book marketing series! In this episode, we’re diving into part 2 of the book Before The Bestseller—covering chapters 14 through 19—and breaking down exactly how to make your book marketi...
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21:58
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BTB125 | Book Series Episode 1: What you need to know before spending an hour or dollar on marketing your book
Welcome to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book!Over the next 18 episodes, you'll get practical, proven strategies from everything I've ...
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21:54
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BTB124: LinkedIn in 2025: Why 90% of Your Best Leads Aren’t Liking Your Posts + The Role of AI with Content Strategist Chris Jordan
Chris Jordan is back on the show, and as always, he’s bringing fresh perspectives on how to navigate the shifting landscape of LinkedIn and digital content. Chris is a Content Strategist & Ghostwriter for B2B Founders who’s worked alongside...
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29:09
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BTB123: Content Strategist Chris Jordan on Growing Your LinkedIn, Seeding Readers, and Driving Book Buzz
We're excited to welcome back a familiar voice to the show, as Chris Jordan returns to share even more insights and strategies with us. Chris has worked with some of the biggest thought leaders in the industry, including Lewis Howes, Daymond Jo...
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22:35
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BTB122: Catherine Duncan's Author Milestones: Over 4,000 Books Sold, TV and Podcast Appearances, Book Signings, Social Media Growth, and a Feature at NPR and Mayo Clinic
In this episode, we’re back with Catherine Duncan as she shares her unique journey through the ups and downs of book promotion. From navigating social media and securing podcast appearances to landing coveted TV spots and organizing book...
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23:45
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BTB121: Everyday Awakening | Life, Love, and Spiritual Lessons with Catherine Duncan
In this episode, we sit down with Catherine Duncan, a board-certified chaplain, spiritual director, and author of Everyday Awakening. Catherine shares her powerful journey from surviving childhood cancer to becoming a com...
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29:30
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BTB120: Over 1 Million Copies Sold and 20,000+ Reviews: Eric Jorgenson on How Viral Marketing, Self-Publishing, and Word of Mouth Made The Almanack of Naval Ravikant a Global Success
In this episode, we dive into the journey of Eric Jorgenson, entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of Naval Ravikant—a book that has captivated readers worldwide, selling o...
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31:07
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BTB119: The Almanack of Naval Ravikant | Eric Jorgensen on Wealth, Growth and Mental Models
Today, we're joined by Eric Jorgensen, a writer, entrepreneur, and the author of The Almanack of Naval Ravikant. Eric has a unique ability to take complex ideas and turn them into practical insights on business, personal ...
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24:12
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BTB118: Over Half a Million Books Sold: Garrett Gunderson’s Journey to Becoming a Best-Selling Author with Winning Book Launch Strategies and Marketing Tips
In this episode, we’re catching up with Garrett Gunderson as he shares his journey to becoming a successful author, having sold over half a million copies of his books like Killing Sacred Cows, What Would the Rockefellers Do?,...
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22:18
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BTB117: Killing Sacred Cows | Garrett Gunderson on Money, Myths, and Mindsets
In this episode, we sit down with Garrett Gunderson to explore the myths and misconceptions that often hold people back when it comes to money and financial freedom. Garrett, a financial expert and entrepreneur who became a multimilliona...
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36:52
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BTB116: Building a Nonfiction Book Marketing Plan – Strategies Shared with Dr. Scott J. Vrzal
Today we're doing something a bit different from our usual episodes. Throughout the week, I have conversations with many authors, and I thought it would be valuable to share some of those discussions with you. You might hear something that spar...
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17:56
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BTB115: Lessons Learned with Brad Stulberg: Marketed 2 Bestselling Books and Over 100,000 Copies Sold
In this episode, we dive into the world of book marketing with Brad Stulberg, bestselling author of Master of Change and The Practice of Groundedness. Brad takes us through his journey from a management consultan...
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27:19
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