Before The Bestseller
This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
Episodes
217 episodes
BTB166: The Art of SEO with Stephan Spencer: AIO Strategy, LLM Visibility, Digital PR and the Dead Internet Theory
Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. Stephan Spencer is a top SEO consultant, bestselling author, and the host of the long-running Marketing Speak podcast. For...
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34:13
BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots
In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by Idiots. What began as a single book has grown into the bestselling Surrounded by s...
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31:45
BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors
Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the book that has helped millions understand human behavior in a clearer and more pract...
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27:27
BTB163: 41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies
We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41,000. They started as c...
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30:08
BTB162: Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso
Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawi...
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29:08
BTB161: Over a Million Copies Sold and a Foreword by Neil Armstrong with Longitude Author Dava Sobel
We’re delighted to welcome back the incomparable Dava Sobel, bestselling author, award-winning science writer, and the brilliant mind behind Longitude, Galileo’s Daughter, and The Glass Universe
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22:51
BTB160: Longitude | Dava Sobel on the Magic of Science Writing and Lifelong Discovery
Today we have a very special guest: Dava Sobel, Pulitzer Prize finalist and bestselling author of Longitude, Galileo’s Daughter, The Glass Universe, and The Planets...
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30:29
BTB159: Book Launches for 2025: Virtual Strategies, Pricing Tips, Kindle Campaigns, and Proven Tactics with Self-Publishing Expert Veronica Yager
Today, we’re joined by Veronica Yager, a self-publishing consultant and lead designer with over 15 years of experience helping hundreds of authors bring their books to life. As the former president of the Colorado Independent Publishers ...
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29:54
BTB158: From SEO to AIO for Authors: What Every Author Should Know About AI, Book Discovery, and the Future of Marketing with Thomas Umstattd Jr., Book Marketing Expert and Host of the Novel Marketing Podcast
We’re back with Thomas Umstattd Jr., author, award-winning speaker, and host of the world’s longest running book marketing show, Novel Marketing Podcast. Thomas has helped thousands of writers think like marketers, creating ...
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37:58
BTB157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast
This week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, award-winning speaker, and podcaster best known for hosting the world’s longest running book ...
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33:35
BTB156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls
We’re back with Dr. Catherine Gildiner, bestselling author of Good Morning, Monster and Too Close to the Falls. Dr. Cathy’s books have sold over a million copies, landed on the New York Times best...
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23:32
BTB155: Author Catherine Gildiner Shares the Stories Behind Her Book Good Morning, Monster
Joining us today is Dr. Catherine Gildiner, who has worked for over 25 years as a clinical psychologist, guiding patients through trauma and recovery. She went on to share those experiences with the world in her New York Times bestselling book ...
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39:03
BTB154: Mark Divine on Unbeatable Mind: How an Author Sold 300,000+ Books, Navigated Self vs Traditional Publishing, and Built a Lasting Platform
Today we welcome back Commander Mark Divine, a man who has led Navy SEALs, built multimillion-dollar training companies, and sold hundreds of thousands of books, to unpack the real story of what it takes to write and market a bestseller....
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26:30
BTB153: Author Mark Divine and His Book Unbeatable Mind: Author Story and Book Tools
Today, Commander Mark Divine joins us with a rare blend of grit and clarity. He is the author of Unbeatable Mind, a field-tested guide to building calm, focus, and purpose under pressure, a self-published success with sev...
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30:21
BTB152: Blake Erickson, Scaling Expert, Co-Founder, and Co-Author of the Business Book The Science of Scaling
Our guest for today’s episode is Blake Erickson, someone whose story of grit and growth is as inspiring as it is practical. From starting in door-to-door sales at 21 and leading teams that generated over $30M in revenue, to becoming a mu...
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28:03
BTB151: 750,000 Copies Sold and 37 Weeks on the Bestseller List with Author Tom O’Neill and His Book Chaos
We’re back with our very special guest, Tom O’Neill, investigative journalist and author of the bestselling book Chaos: Charles Manson, the CIA, and the Secret History of the Sixties. After more than twenty years of relen...
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20:46
BTB150: Author Tom O’Neill and His Book Chaos
Today we have a very special guest, and not the kind of guest we usually feature. Tom O’Neill is an investigative journalist who never set out to write a book at all. But what began as a short magazine assignment about the Manson murders...
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33:05
BTB149: 75,000 Books Sold by Process! Author Mike Paton Through Giving, Leveraging, and Building Readers
We are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run stronger, more efficient businesses through the Entrepre...
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15:44
BTB148: Process! | Mike Paton
What does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-author of Process!, to unpack the systems behind sustainable growth.Mike ...
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37:59
BTB147: Mastering Executive Transitions: Leadership, LinkedIn, and the $1M Book with Navid Nazemian
Today we're excited to welcome Navid Nazemian, best-selling author of Mastering Executive Transitions: The Definitive Guide. He is a speaker on leadership and career topics, and an executive coach affiliated with groups l...
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39:10
BTB146: From 9,000 Copies in 15 Years to 100,000 in One Week: The NFL Playoff Moment That Rewarded a Lifetime of Obsession with Jim Murphy
We’re back with bestselling author Jim Murphy, author of Inner Excellence and The Best Possible Life. As a high-performance coach to world champions, CEOs, and elite athletes, Jim brings over 15 years of e...
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15:45
BTB145: Inner Excellence | Jim Murphy
Today’s guest is someone who’s helped some of the world’s top performers not just succeed, but grow into stronger, more grounded people. Jim Murphy is the author of the best-selling book Inner Excellence, a mindset and sy...
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27:07
BTB144: Brendan Kane on Giving Away 100,000 Books, Smarter Funnels, and Launching on His Terms
It’s our pleasure to welcome back Brendan Kane, bestselling author of 1 Million Followers, Hook Point, and now The Guide to Going Viral. Brendan has worked with some of the biggest names in...
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18:14
BTB143: The Guide to Going Viral | Brendan Kane
What does it really take to go viral? In this episode, we’re joined by Brendan Kane, bestselling author of One Million Followers, The Hook Point, and now The Guide to Going Viral. ...
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39:52
BTB142 | Book Series Episode 18: Creating an Executable Strategy
Today marks the final episode of Before the Bestseller, our 18-part series where we’ve broken down the entire audiobook into focused, actionable chapters for nonfiction authors. If you've made it this far, you're not just dreami...
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28:03