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Before The Bestseller
This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
Before The Bestseller
BTB101: Laura Russom on Pre-Launch Planning, Target Audience, Book Cover Design, Content Creation, Niche Influencers, and AI Tools
In today’s episode, we are joined by Laura Russom, from our team in Advanced Amazon Ads. Laura brings a wealth of experience from her previous role in indie publishing, where she honed her skills in paid advertising. We explore why it’s crucial to start your marketing strategy at least six months before your book's release. Our discussion covers practical tips for validating demand with tools like Google Trends and social media, understanding and narrowing down your target audience, and designing a compelling book cover that stands out.
We also cover selecting the right marketing platforms, overcoming content creation challenges, and collaborating with niche influencers for more effective promotion. Additionally, we discuss the role of AI tools in gaining valuable audience insights. Tune in to discover essential strategies for a successful book launch, with a special focus on pre-launch planning and a comprehensive guide to crafting a well-rounded and impactful marketing strategy.
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