BTB135 | Book Series Episode 11: Podcast Guesting

What happens when your podcast interviews actually move the needle on book sales? In episode 11 of our 18-part book series, we dig into how to land better podcast guest spots and make them count. From targeting the right shows to crafting a pitch that actually gets noticed, you’ll get a behind-the-scenes look at how authors can turn interviews into real traction.

You’ll also hear how to avoid wasting time on the wrong podcasts, why host credibility matters more than audience size, and how being a great guest goes way beyond sharing your bio. We’ll talk about the tools that make pitching easier, what matters in a one-sheet, and when it might make sense to bring in outside help with booking. There’s a strategy behind every great guest appearance, and it starts well before the mic turns on.

At the end of the day, podcast guesting isn’t just about exposure, it’s about alignment. When your message fits the show, the audience pays attention. This episode will help you focus on the things that actually move your book forward, without wasting time on interviews that don’t lead anywhere.

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