Before The Bestseller
This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
Before The Bestseller
BTB179: From Zero to 1,500 Followers: Marshall Karp & Danny Corcoran on Authenticity, Social Media, and Reader Connection
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Marshall Karp, #1 New York Times bestselling author, TV and screenwriter, documentarian, and playwright, returns to Before the Bestseller alongside Danny Corcoran, a former NYPD detective whose 24 years on the job now inform the realism behind Karp’s fiction. Working with James Patterson, Karp cocreated and cowrote the NYPD Red series before continuing it on his own starting with NYPD Red 7: The Murder Sorority. He’s also the author of Snowstorm in August and the critically acclaimed Lomax and Biggs series, along with his latest novel Don't Tell Me How to Die.
They talk through how real police work translates into fiction, from the small details that make scenes believable to the psychological layers behind both victims and criminals. The conversation moves into how they’ve built a direct relationship with readers through social media, focusing on authenticity over promotion, why showing the person behind the book works better than selling the book itself, and how long-term engagement, reader feedback, and word of mouth shaped the launch of Don’t Tell Me How to Die.
Tune in for a grounded look at turning real-world experience into story, building genuine reader relationships, and why authentic connection consistently outperforms traditional marketing.
Want to dive into Marshall’s books? Start here:
NYPD Red: https://a.co/d/09lC3z9I
Don’t Tell Me How To Die: https://a.co/d/0gL51BJY
Want to learn more from Marshall and follow his work? Check him out here:
Website: www.karpkills.com
Instagram: @marshallkarpauthor
https://www.instagram.com/marshallkarpauthor/
TikTok: Marshall Karp
https://www.tiktok.com/@marshallkarp
LinkedIn: https://www.linkedin.com/in/marshall-karp-041251108/
For great writing advice
—
Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show.
—
Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/
Head to our new website for more content and updates.: www.getshelflife.com
If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com
